Linda R. Kundell










 
public relations

Public Relations is the art of obtaining editorial coverage for your service, product, company or organization in newspapers, magazines, on radio, television and over the internet. P.R. can be targeted to very narrow nich markets, or can broadly deliver information over an entire continent.

The results of public relations -- articles in the media -- offer a credibility that cannot be matched by conventional advertising. On the other hand, unlike advertising, public relations cannot control the timing, length of mention, or final content of the message. A good public relations service translates important information on your company or product in ways that will be compelling to the media. It is up to the editors and broadcasters to decide how they use this information.


Linda Kundell with client Robert Whitley, President, USTOA, at TV studio for nationwide interviews on morning talk shows to publicize the results of USTOA's survey on hot destinations. Interviews ran in cities including New York, San Francisco, Detroit, Phoenix, and Denver.

A Solid Track Record
Over the years we are proud to have developed top contacts in major media throughout the country. We've earned a reputation for providing writers and editors with good, solid information, and are often approached by various media for story ideas and suggestions. Our strategies have helped our clients gain important visibility in major media, from newspapers and magazines to radio, television, and "new media."

Our clients have been covered in such major publications as USA Today, The New York Times, Los Angeles Times, Chicago Tribune, Travel/Holiday magazine, and more. We have placed clients on TV in major markets including New York, Chicago and San Francisco, as well as on local and national radio.

Our Public Relations services can assist you in:

  • Introducing a new product, destination or service
  • Influencing and shaping public perceptions
  • Building an image
  • Promoting a service or product
  • Gaining visibility in prime markets

Some Notable Firsts
Among our achievements are:

  • Introducing Club Med to the US and Canadian markets
  • Gaining front page coverage for the launch of the Cunard Princess, the first passenger ship ever inaugurated in the Port of New York
  • Authoring the first "Business Woman's Travel Guide" produced by American Express
  • Publicizing the hotel industry's first frequent traveler program for Inter-Continental Hotels
  • Initiating an annual survey for the U.S. Tour Operators Association that has become a yearly tradition, quoted in newspaper and magazines nationwide

© 2001 Kundell Communications, Inc. All Rights Reserved.